Seven DITA words you can’t say to executives

February 26, 2019
11:00 a.m.  -  12:00 p.m.

Are you trying to convince your executives to invest in DITA? This session is for you! Bill Swallow and Sarah O’Keefe describe what to say and critically, what not to say when you are pitching DITA. A focus on technical aspects, such as conrefs, filtering, and specialization is effective for content people, but it doesn’t work with executives. Instead, you need to focus on how DITA improves the value of content. Join us to learn how to make an effective DITA presentation to management.

 

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Session Category :  beginner 

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